Beyond technical knowledge, Yam says, HNW clients look for presence, trustworthiness, emotional intelligence, and the ability to communicate with confidence and clarity. He shares how the “be, do, have” framework helps advisors elevate who they are, not just what they do, so they naturally attract higher-level clients. Learn how to build credibility quickly, ask breakthrough questions and create deeper client connections.
Steven Yam 指出,除了专业知识外,高净值客户更看重顾问的个人气质、可信度、情商,以及自信清晰的沟通能力。他将分享“成为,行动,拥有”框架如何帮助顾问由内而外获得提升,而不仅仅是改变他们的行为,从而自然而然地吸引更高层次的客户。学习如何快速建立信誉、提出突破性问题以及与客户建立深层关系。